Over the past 17 years, we've done marketing for many
small software companies. We've tried a lot of things
that worked; we've tried a lot of things that haven't.
One of the things we have learned is that small
software companies can't run marketing the same way
larger companies do. It just doesn't work. But there are
lots of things that small software companies can and
should do, and plenty of tricks to doing those things
cost-effectively and successfully.
Here's what we are recommending now:
1. Nurture programs
4. Social Media
Before we talk, you might want to read:
Is JMR the right company
to help with your software marketing?
Working with JMR