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Marketing & Public Relations for Small Software Companies
 

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 Judy Schramm
Judy Schramm
JMR Consulting

Blog: www.MarketingIdeasYouCanCopy.com

Judy Schramm founded JMR Consulting in 1994 with the goal of providing small software firms with the quality of marketing, advertising and public relations that had until then only been available to larger companies. Since then, she has supervised the launch of 78 software products or services, and placed more than 111 articles written by or about her clients in CIO Magazine, PC Magazine, SD Times, eWeek, InfoWorld, Dr. Dobb's Journal, and a wide range of vertical magazines and Web portals. Prior to founding JMR Consulting, Judy worked as an international marketing manager for Sage Software and a marketing manager for CACI. She also has five years of programming experience. She graduated cum laude from Georgetown University with a B.A. in Economics. As an expert in software marketing, Judy has been interviewed by industry publications such as Software Success and MarketingSherpa. She also serves as a moderator of the Marketing and Public Relations forum on SoftwareCEO.com.

Areas of specialization: Marketing plans, Marketing strategy, Nurture programs, Pay-per-click, Press releases, Public relations, Referral programs.

 

Chris Calbury
Chris Calbury
Emmatt Digital Solutions Inc.

Chris Calbury, a founding partner of Emmatt Digital Solutions Inc., has more than twelve years of experience in web programming and application development. As an Internet specialist, Chris is responsible for running Emmatt's web operations. His skills in technical project management, design, development, implementation and maintenance ensure that clients get the results they want, quickly and cost effectively. Emmatt specializes in website development using HTML, Perl, PHP, Java, Ajax, ASP.NET, mySQL, Visual Basic, JavaScript, Advanced CSS and other languages. Emmatt also offers website maintenance and management, database development for the web, web hosting, customized web reporting solutions, extensive backup regimes, and unsurpassed customer service. Prior to co-founding Emmatt in 1998, Chris worked in light manufacturing. He holds a Business Diploma from Fleming College in Peterborough, Ontario.

Areas of specialization: Website design & development.

 

Tracy Fitzpatrick
Tracy Fitzpatrick
Big Fish Alliances

Tracy Fitzpatrick has turned an appreciation for the value of current customer relationships and the opportunities they bring into the focus and success of Big Fish Alliances. Realizing early in her career that customers spread good—or bad—news faster than any marketing campaign alone, she quickly learned to tune in and identify what makes prospects feel comfortable and customers stay loyal. Uncovering small company brilliance and turning key clients into evangelists are among the top benefits of the services her company offers.

Prior to opening the doors at Big Fish Alliances, Tracy held positions as marketing manager and major accounts manager at Galorath Incorporated, a $10 million privately held software and services company. Her responsibilities included management and customer advocacy for key clients, including The Boeing Company, United States Air Force Material Command (AFMC), NASA, Northrop Grumman, Bank of America and Booz Allen Hamilton.

Living near the beach, just outside Los Angeles with her husband and their three daughters, Tracy enthusiastically sees her clients to success through managing and executing customer-driven campaigns, and has a knack for bringing out the best in in-house marketing teams.

Areas of specialization: Advertisements, Case studies, Competitive intelligence, Direct mail, Educational articles, E-mail marketing, E-mail newsletters, Market research, Marketing plans, Marketing strategy, Naming, Nurture programs, Pay-per-click, Podcasts, Postcards, PowerPoint, Press releases, Public relations, Referral programs, Speaking engagements, Trade shows, Video demos, Website design.

 

Nick Davis and team - Sans Serif Graphics
Nick Davis and team
Sans Serif Graphics

Sans Serif Graphics is a professional graphic design, printing, and marketing support team, specializing in all areas of print, point-of- sale presentations, interactive media, and web design/support. As a small and creative team we are able to fashion strategy and unity with design in a timely manner. With a strong background in print, Sans Serif blends printing economics with design in order to craft eye-catching graphics within your printing criteria. Sans Serif: combining the beauty of art with business since 1977.

Areas of specialization: Graphic design.

 

Nick Davis and team - Sans Serif Graphics
Kelly & Tony Rozwadowski
K Art and Design

Kelly and Tony Rozwadowski offer professional graphic design services for both print-based projects and web sites, with flexible scheduling options that accommodate real-world deadlines.

Kelly holds a BFA in graphic design, an AAS in illustration, and concentrations in literature and women's studies from Rochester Institute of Technology (RIT). Prior to opening K Art and Design in 2002, her experience included projects for Nortel Networks, Booz Allen Hamilton, federal credit unions, and national trade associations for financial professionals and printing technology organizations. Kelly specializes in print-based projects and concept development, and she enjoys finding the lighter side and injecting humor into more mundane subjects.

Tony's education includes a BFA in graphic design, an AAS in illustration, and a concentration in history from RIT. Tony joined K Art and Design in 2006 with a background in internet and intranet design and development for both government and business clients. Tony also specializes in logo and icon design.

Areas of specialization: Graphic design, Web design.

 

Sue Anderson
Sue Anderson-Lenz
Marketing Lure

After working more than 15 years in the software industry as a programmer, tester, manager, and director, Sue Anderson-Lenz left the technical world to manage SoftwareCEO, an  online business resource for software entrepreneurs. There she was responsible for marketing, content creation and publication, business development, customer service, and revenue. Her passion for marketing led her to create Marketing Lure, where she now helps high tech clients transform their jargon-heavy marketing material into direct, meaningful copy that sells.

Sue is Pragmatic Marketing-certified and her work has appeared in electronic and print journals, including Website Magazine, SoftwareCEO, TechRepublic, CIO, Intranets, and Home Business Magazine. When she's not writing, you'll find her gardening, hiking, or running with her dogs Joey and Annie.

Area of specialization: Case studies, website content, press releases, articles, e-mail marketing, white papers

 

Molly Chen
Molly Chen
POCmarketing

Molly has over 13 years of corporate, agency and freelance marketing experience with an emphasis in the technology arena. Her commitment in driving value for her customers is defined by her "customer first" marketing approach - deploy high impact, high quality, yet practical and cost-effective marketing strategies. Molly's marketing expertise helps technology companies get the most out of their marketing dollars by developing, executing, and managing integrated programs with an emphasis on marketing fundamentals, creative solutions and sales-oriented lead generation.

Prior to founding POCmarketing, Molly served as the vice president for Marvel Software Inc., an international compression software company. At Marvel, she provided leadership in strategic planning, market research, web strategies and marketing program development and execution for the U.S.market. She has also held key marketing positions at GE, OneSoft, Fitas and Ernst & Young where she oversaw and implemented web strategies, advertising, partner marketing, public relations, tradeshows and marketing campaigns.

Molly earned her Bachelor of Science degree in Marketing and Management from the Virginia Polytechnic Institute and State University (Virginia Tech).

Areas of specialization: Advertisements, Case studies, Competitive intelligence, Direct mail, Educational articles, E-mail marketing, E-mail newsletters, Logo design, Market research, Marketing plans, Marketing strategy, Naming, Nurture programs, Postcards, PowerPoint, Press releases, Public relations, Referral programs, Search engine optimization, Speaking engagements, Trade shows, Video demos, Website design, Website development, White papers.

 

Mike Stuhlreyer
Mike Stuhlreyer
Business Instruments

Mike Stuhlreyer is a business writer and graphic designer specializing in working with technology companies to help them make the often-complex nature of their businesses understandable to their partners, customers and prospects. He has over 20 years of experience as a corporate marketing executive in industries ranging from manufacturing to technology, as a partner in an advertising agency and now as an independent provider of professional services. Mike believes success for a business writer and designer lies in being a versatile, turnkey resource for his clients. That means asking the right questions, quickly grasping a client's critical issues, and delivering results that reflect a sophisticated understanding of that particular project and a respect for the client's budgets and deadlines.

Areas of specialization: Case studies, Educational articles, Press releases, Advertisements, Public relations, E-mail newsletters, Direct mail, Post cards, Marketing plans, Marketing strategy

 

Meryl Evans
Meryl Evans
meryl.net

Meryl K. Evans, content maven behind meryl.net, is the author of Brilliant Outlook Pocketbook and co-author of Adapting to Web Standards: CSS and Ajax for Big Sites. She has contributed to other books and has written and edited for AbsoluteWrite, The Dallas Morning News, Digital Web, InternetVIZ, Lockergnome, MarketingProfs, PC Today, O'Reilly, Pearson, Sams, Wiley, and WROX. Meryl writes and edits content and news releases for businesses and publications. She helps business build and maintain relationships with clients and prospects. A native Texan, she lives a heartbeat north of Dallas in Plano, Texas with her husband and three kiddos.

Areas of specialization: Press releases, E-mail marketing, E-mail newsletters, articles, PowerPoint, Case studies, White papers, Web content, Web site consulting.

 

Amy Yaley
Amy Yaley
Amy Yaley Consulting

A graduate of UC San Diego, Amy has spent the past few years rearing her three children, building a home and until recently - owning and operating the largest retail scrapbook storefront on the eastside of Seattle. Their branding approach to business was always a "Customer First" philosophy. Amy spent most days on the sales floor developing relations with customers and in turn, understanding which products were in high demand and that would sell well (and fast). Amy has extensive customer service and administrative experience.

Areas of specialization: Website optimization, research and virtual assistance.

 

Mary Shaw
Mary Shaw
Shaw Media Group

A web professional since 1996, Mary Shaw provides general web consulting, marketing, copywriting and information architecture services for corporations, agencies and small businesses. Mary's managed the creation and production of corporate websites/web applications, microsites, e-mail campaigns, online audio, video and multimedia training programs for a wide variety of Fortune 500 and small business clients.

As an interactive producer for Ryan iDirect, Mary managed the Dove.com account, producing e-mail campaigns, online media, and websites that appeared on the Super Bowl, NBC's The Apprentice, The Oprah Winfrey Show, Cosmopolitan Magazine, People Magazine, USA Today and major television news programs including CNN and The Today Show. As a senior project manager for Hyperion Solutions, Mary managed the design, development and rollout of Hyperion's employee intranet portal, partner extranet, and Solutions conference websites. She started Shaw Media Group in 2006.

Mary is a PMP certified project management professional and a member of the Information Architecture Institute. She lives in Connecticut with her husband, daughter and yellow Labrador Retriever.

Areas of specialization: Marketing strategy, Video demos, Website design, White papers, Case studies, Podcasts, Community building

 

Laura Lang
Laura Lang
www.keatinglang.com

Laura Lang has worked as a professional writer/editor for over 20 years. A native Californian, she earned her BA in Magazine Journalism at California State University, Long Beach in 1983 while interning at Interface Age, one of the country's first computer publications. She worked at several Los Angeles and New York-based publishing houses before starting Laura Lang Communications, a freelance agency. In 2000, she joined with Santa Barbara-based graphic artist Faith Keating to launch KeatingLang, a high-end marketing and advertising boutique.

Laura has authored three GIS application books and hundreds of articles showcasing GIS, GPS, CAD and related technologies. This expertise helps her explain complex technologies so they are understood by their intended audience.

She resides in Vienna, Virginia with her husband and four children.

Areas of specialization: Case studies, Press releases, Brochures, Corporate/Division product branding, Advertising campaigns, Website design, Website development

 

Juili Hsu-Wei
Juili Hsu-Wei
Amber Consulting Group, Inc.

Juili graduated from the Virginia Polytechnic Institute and State University. Her career has been focused primarily on account management and event planning. She spent many years guiding clients through a variety of marketing and advertising initiatives, building relationships with corporate and civic organizations. Her tenure with advertising gave her the opportunities to plan many events for Fortune 500 companies and government agencies. From corporate meetings to social events, sales promotions to community outreach - Juili strategized, planned and executed with her diligence and enthusiasm.

Areas of specialization: Research, Virtual assistance

 

Darrek Porter
Daksh Sharma
Iffort Consulting

Daksh Sharma is the co-founder of Iffort, a digital marketing & a web-strategy consulting firm helping businesses from different verticals. At Iffort, his team has been helping in digital marketing projects on both sides of the spectrum: traditional internet marketing as well as social media marketing. Daksh possesses cross-functional experience and this gives him the ability to visualize complex problems with ease and help clients in delivering rich customer solutions. Daksh has worked with premier companies, assisting them in the areas of market research, marketing collateral and business analysis. He holds a Master of Business Administration (information technology), Bachelors in Engineering and a Knowledge Management certification from LTU, Sweden.  
 
Areas of specialization: Online & offline marketing strategy, Social media strategy, Community management, Market research, Marketing collateral.  

 


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