blog consulting

As a software CEO, you are likely an expert in your industry. You have a wide purview – you see how different companies are handling similar challenges, you know what is happening at the cutting edge, you know what best practices are, you have a lot of information about what works and what doesn’t.

With a blog, you share your insights about what is happening in your market. This helps cement your reputation as an expert and provides a starting point for engaging in conversations with prospects, customers, influencers, prospective employees and partners, and the media.

At JMR, we help you with corporate blogging strategy, setting up, and managing a blog.

Corporate blogging strategy

We spend quality time with you to understand what you want to achieve through corporate communications and design a plan for using a corporate blog to meet your goals. We work with you to:

• Create a theme and focus for your blog.

• Determine who should contribute to the blog.

• Develop appropriate blogging rules and policies.

Setting up your blog

Choosing the right blogging platform is a key step for starting a successful corporate blog.

• We help you choose the right blogging platform.

• We help you to set up the blog on your server or choose a hosted package.

• We choose a theme and color scheme, and develop a custom header if desired.

• We set up user accounts, and install the analytics package and necessary widgets.

Managing your blog

We can also make it easier for you to blog by:

• Setting up news feeds or scanning news and forwarding items worth blogging about.

• Finding clip art and images that enhance your posts.

• Doing research when you want specific data or links for your posts.

• Scheduling blog posts so you have a steady flow of postings.

• Monitoring the stream of visitor comments and posting responses to their queries.

• Monitoring the visitor stream from blog analytics and identifying potential prospects for your business.