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Marketing & Public Relations for Small Software Companies
 

direct mail

Is regular mail the best way to reach your market? We can design mail campaigns that keep you in touch with prospects, customers and others who matter to your business.

  • Warm up prospects before a cold call with a series of postcards.

  • Send a series of case studies, press releases, and educational articles to prospects to proactively overcome standard sales objections.

  • Enter a new market with mailings that introduce your company and products.

We can use materials that you already have or create new collateral for you to use.

We can do postcards, letters, brochures, or more creative and unusual pieces that get people’s attention.

We can also create gift-based programs:

  • Send a series of gifts to a help you get past a gatekeeper and open the door for a productive conversation with someone who is hard to reach.

  • Send thank-you gifts (which can be very inexpensive) to show customers and people who have referred business to you that you appreciate them.

  • Create raving fans for your software with fun giveaways.

Want to learn more? Sign up for our email newsletter. You'll get tips about creating simple marketing programs for your business.

Software Marketing Tips

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14 Ways to Use
Nurture Marketing
in your
Software Business

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Software Marketing Tips

Tips for managing marketing, ideas you can use. One email a month – unsubscribe anytime.

FREE 15-pg report when you sign up

14 Ways to Use
Nurture Marketing
in your
Software Business

We hate spam too. Privacy policy


Software Marketing Tips

Tips for managing marketing, ideas you can use. One email a month – unsubscribe anytime.

FREE 15-pg report when you sign up

14 Ways to Use
Nurture Marketing
in your
Software Business

We hate spam too. Privacy policy

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