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Marketing & Public Relations for Small Software Companies
 

email marketing

We create a series of emails that you can send out to prospects, proactively pushing out to them the information they need to make a buying decision.

We can automate the emails, so they go out automatically in sequence whenever you get a lead from your website. Or we can set the emails up in Salesforce so you can send them out as needed. Or we can set them up to work like an email newsletter.

If you have a template, we can create content to fit in your template. If you don't have a template, we can create one for you that matches the look and feel of your website.

We can also design email campaigns for other groups:

  • Customers - we can create a newsletter with tips about using your software.

  • Referrers - we can design a series of emails designed to help you keep mindshare with people who refer business to you.

  • Beta users - we can write emails that help you build buzz leading up to a launch.

  • Demo/trial downloads we can help you convert more of your downloads to paying customers.

  • Cross-selling - if most of your customers are using only one of your products, we can introduce them to your other offerings and provide incentives to try them.

  • Upgrades - we can write a series of emails designed to get users to upgrade to the latest version.

  • Trade shows if you are attending a conference, we can create a series of pre-show emails to build excitement. We can also do post-show emails to ensure that you follow up with all your leads.

Email campaigns can be very inexpensive — we can set them up to run automatically, so you have no ongoing expense (and they can run for years). Or we can create a system that leverages new content.

Want to learn more? Sign up for our email newsletter. You'll see how we do nurture marketing for our business.

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Software Marketing Tips

Tips for managing marketing, ideas you can use. One email a month – unsubscribe anytime.

FREE 15-pg report when you sign up

14 Ways to Use
Nurture Marketing
in your
Software Business

We hate spam too. Privacy policy


Software Marketing Tips

Tips for managing marketing, ideas you can use. One email a month – unsubscribe anytime.

FREE 15-pg report when you sign up

14 Ways to Use
Nurture Marketing
in your
Software Business

We hate spam too. Privacy policy

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