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Marketing & Public Relations for Small Software Companies

market research

When you are running a software company, it's hard to find the time to do comprehensive research. Yet you need thorough, reliable data on which to base your decisions. JMR can do the research for you and present you with the information you need to move on to the next step.

New market analysis

There's an industry or a market segment that looks promising, but before you make the leap you want confirmation that your instincts are accurate. We can do the initial legwork and provide you with a comprehensive report, including the data you need plus websites, conferences, webcasts, books, case studies, surveys and other resources to help you learn more. We can also identify contacts (potential prospects, partners, influencers) for you to talk to.

Yes, you could do it too. But we're really good at tracking down information. And you probably have better ways to spend your time. This helps you be more efficient.

User interviews

If you don't know as much as you would like to about how your customers use your software, we can help. We can do quick, 10-minute interviews or hold more in-depth conversations with your users. We can find out more about what they do with your software, why they like it, why they chose it over the competition, and more—information that is very useful for both marketing and R&D.

As long as we're talking to your users, we can also ask for quotes you can use on your website and line up case study candidates.

Competitive research

Maintaining files on your key competitors is just common sense. Up-to-date competitive information helps your sales force respond more effectively in competitive situations. It also helps you respond more quickly to competitors' initiatives.

If there's specific information you want about a competitor, we can probably find it. Or if you'd just like us to keep an eye on them and let you know when they issue press releases or get write-ups, we can do that.

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