One of the biggest challenges in marketing
has always been to find people who realize they have a problem
while they are looking for a solution. If you can find
those people and focus on them, instead of marketing to
everyone who might possibly have the problem, you can save
vast amounts of money. Search engines provide that opportunity.
Search engine marketing is also extremely
affordable. We consider search engine marketing to be essential
for all software companies.
Search engine optimization
We work with you to identify the most important
keywords and phrases in your market and optimize one or
two pages in your site for each keyword.
We can also increase the number of links to your
website through use of press releases and by obtaining links from
relevant, respected websites.
We identify keywords and phrases that are
important to your company, and then expand that list to
include related phrases that are likely to be just as powerful
but less expensive than the top keywords.
We write copy for your pay-per-click advertisements,
and we work with you to create landing pages for the advertisements.
Then we implement your campaign, monitoring
and tweaking the ads to continuously improve results.