|
Social media includes a wide range of tools, platforms
and components that enable Internet users to share their
learning, experiences and perspectives with the
community members. Examples include business networking
sites like LinkedIn; social networking websites such as
Facebook, MySpace, and Bebo; community discussion forums
such as SoftwareCEO; photo sharing sites such as Flickr
and Picasa; video sharing sites like YouTube and Blip.tv;
Twitter, Squidoo, wikis, blogs, and other sites with
user-generated content.
Social media marketing is a new form of online
marketing that leverages these social networks to:
-
Generate more visibility and awareness in your market,
-
Increase visitor traffic to your website and blog, and
-
Reach out to prospects, customers, influencers, and
employees.
Social Media Roadmap
We map various social media tools and identify the ones
that will work best for your business. Then we develop a
plan for leveraging those tools. We make sure your
Social Media Roadmap is integrated with your other
marketing activities, so you get the maximum benefit
from your investment. We'll help you with:
-
Creating accounts and developing rich profiles in each
account,
-
Content planning and writing for social media,
-
Accounts management on various channels,
-
Recommendations to make your site more friendly to
social media, and
-
Traffic tracking and measuring results.
|
