You get interviewed about why people use your
Key technical people, such as product managers or
architects, get interviewed about the new features in
your latest version.
One of your engineers can demonstrate a cool
feature—showing the person plus the screen adds
You provide your perspective on a hot topic in your
You explain some of the complexities of your product.
If you are in recruiting mode, your employees can talk
about what they like about working for you.
Clients can talk about how they use your software.
Then we brainstorm ideas with you, coming up with
concepts that work for your company, your products, your
market and your employees.
We can provide as much or as little help as you need to
create the videos.
If we do the videos, typically we use an interview
format, as that is easiest for the people being
interviewed. But we can be more creative if you are
comfortable with that.
Since the videos are short and informal, it doesn't take
long to create them. We can get a lot done in just a few
Then we take the footage and edit it into a series of
short videos. We upload the videos to YouTube and other
video sharing sites, to give your products and marketing
message the broadest possible exposure. We also
integrate the videos into your website.
You can get transcripts of the interviews in text
format, and make them available on your website too, to
help with search engine optimization.